Abdulla Cigarettes 1921. Mélisande a Monte-Carlo N.3 Au Café de Paris. Art Anne Fish

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The Abdulla Cigarettes advertising campaigns of the 1920s and 1930s were among the most advanced of the time. They were designed and drawn in different series according to the magazines and the countries. They became famous for their humor and quality of illustration. The copy was always paradoxical but very well written.

Anne Harriet Fish illustrated at least eleven of these series, from 1919 to 1932. Her carefree thin stroke, elegant style, and humorous wit are, in our opinion, of the utmost value.

This ad belongs to the Abdulla advertising 1921 series published in the French magazine "La Vie Parisienne."
The star is Mélisande, a wealthy, young, elegant, and beautiful Parisian who goes to Monte Carlo to try her luck at the casino. Here she stays at the Hotel de Paris, where she meets an elegant Englishman who woos her and with whom she gets engaged and finally marries three days before New Year's Eve; her life unfolds between suitors, losses, and wins at the table and a lifestyle of unbridled luxury.