Bugatti Automobili Campogalliano. The executive meeting room. Royalty Free

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The Blue Factory / La Fabbrica Blu. Photographs by Roberto Bigano.

The Bugatti factory of Campogalliano was one of the most advanced of the time.
Romano Artioli himself explains why.
“To make innovative cars, I thought it was essential to motivate workers. I always had in mind the factories I visited during my life: places of alienation and suffering. What we needed instead was an environment immersed in nature, which stimulates creativity. Therefore, the plant was designed to give technicians maximum comfort and the freedom to express their talent in the best possible way.

All the buildings had natural lighting. The measurement equipment was the most advanced. The air in the rooms was pollutants-free. The circular building where the designers worked on the upper floor was a jewel of avant-garde architecture, all in glass. The acoustic was also ideal for allowing designers to work without disturbance. There was a circular hall with a rotating platform on which cars were displayed on the ground floor. Last but not least, the plant was properly air-conditioned as the Modena climate varies from hot, humid summers to intense winter cold”.
From Romano Artioli’s book “Bugatti & Lotus Thriller.”