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I Predict…by Lurelle Guild. Forecasting the Future of railroads 1944
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Hi-res digital file. The Weatherhead Company ad published in Fortune in February 1944.
Artwork by Lurelle Van Arsdale Guild, an architect, industrial and interior designer.
…The railroad car of tomorrow will make today’s deluxe cars resemble the stagecoach by comparison. I have designed for one of the country’s largest railroads a train embodying numerous new and practical features, including super-efficient heating and cooling to eliminate dust, germs, and draft…
Max-Quality jpg (5000x6580px, 11.8MB).
Full-text transcript in the ITPC metadata
Copyright Notice
This work was published in the United States before 1929 and is in the public domain due to copyright expiration.
Source – Copyright Page
Please notice that any advice or comment provided here is not and does not purport to be legal advice as defined by s.12 of the Legal Services Act 2007.
Starting from the mid-thirties, many railroads in the United States were driven progressively out of business due to competition from buses, airlines, and Interstate highways.
The answer was the development of deluxe passenger trains, the streamliners. Some became legendary and profoundly influenced popular culture by focusing on concepts such as power, speed, technological progress, comfort, and luxury service.
Railroads’ advertisements, pamphlets, and even menus were extremely impacting, and it was not easy to select the best.
An excerpt from a Pennsylvania Railroads ad, which is an extraordinary blast into the spirit of the era.
“Capable of speed up to 120 miles an hour, this long streamlined giant not only marks another forward stride in the science of railroading — it is indicative of the spirit of progress in an industry vital to the welfare of America. now and in the future.”
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Celebrating American Technological Progress.
Starting from the mid-thirties, many railroads were driven progressively out of business due to competition from buses, airlines, and Interstate highways.
The answer was the development of deluxe passenger trains, the streamliners. Some became legendary and profoundly influenced popular culture by focusing on concepts such as power, speed, technological progress, comfort, and luxury service.
Railroads’ advertisements, pamphlets, and even menus were extremely impacting, and it was not easy to select the best.
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