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Romano Artioli, visionary Italian entrepreneur in his office at Bugatti Automobili
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Mr. Artioli, a self-made visionary Italian entrepreneur was the founder and CEO of Bugatti Automobili. He is portrayed in his office. On the desk the ramping elephant by Rembrandt Bugatti.
Photo by Roberto Bigano.
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Automobiles Ettore Bugatti was a French car manufacturer of high-performance automobiles, from 1909 to 1950 in Molsheim, Alsace, France, by the Italian-born industrial designer Ettore Bugatti. The cars were known for their design beauty and their many race victories.
In 1987, Romano Artioli, an Italian visionary entrepreneur, bought the brand and revived it in Campogalliano, Modena, as a builder of its time's fastest series-production car. Bugatti Automobili produced a total of 128 cars. However, in 1995 the brand's renaissance came to an abrupt end: the market for super sports cars collapsed, and demand fell dramatically. The factory was forced to close.
An excerpt from Romano Artioli's book "Bugatti & Lotus Thriller."
"To make innovative cars, I thought it was essential to motivate workers. I always had in mind the factories I visited during my life: places of alienation and suffering. What we needed instead was an environment immersed in nature, which stimulates creativity. Therefore, the plant was designed to give technicians maximum comfort and the freedom to express their talent in the best possible way.
All photographs by Roberto Bigano.
More info on this item
Automobiles Ettore Bugatti was a French car manufacturer of high-performance automobiles, from 1909 to 1950 in Molsheim, Alsace, France, by the Italian-born industrial designer Ettore Bugatti. The cars were known for their design beauty and their many race victories.
In 1987, Romano Artioli, an Italian visionary entrepreneur, bought the brand and revived it in Campogalliano, Modena, as a builder of its time's fastest series-production car. Bugatti Automobili produced a total of 128 cars. However, in 1995 the brand's renaissance came to an abrupt end: the market for super sports cars collapsed, and demand fell dramatically. The factory was forced to close.
An excerpt from Romano Artioli's book "Bugatti & Lotus Thriller."
"To make innovative cars, I thought it was essential to motivate workers. I always had in mind the factories I visited during my life: places of alienation and suffering. What we needed instead was an environment immersed in nature, which stimulates creativity. Therefore, the plant was designed to give technicians maximum comfort and the freedom to express their talent in the best possible way.
All photographs by Roberto Bigano.
